In addition to this, gaming through the cloud does not require demanding or specialist hardware, making gaming much more accessible if the subscription price point is affordable. Plus, the Xbox brand enjoys significant popularity in these markets - comparable to that of the US–and is favoured far more than in Europe.Īmpere’s latest wave of Games Consumer research indicates that 76% of gamers in Brazil and Mexico play on mobile devices, compared to 60% in the US, and so the ability to stream to mobiles may prove to be popular. PlayStation Now–Sony’s download and streaming service–is not currently available in Central and South America. The expansion into Brazil and Mexico is Xbox Cloud Gaming’s first reach into Central and South America, regions that are not expansively covered by content services, let alone those with cloud capabilities, despite being growing games markets. Fifteen countries where Xbox Game Pass Ultimate is available do not yet have access to game streaming–representing 6% of the total subscriber numbers.Įxpanding into South America targets a growing audience of mobile gamers This cloud service has recently been expanded into four new countries–Brazil and Mexico on the 30th September, and Australia and Japan on the 1st October–bringing the total number of countries where it is available up to 26.Īmpere’s data estimates that the number of Xbox Game Pass Ultimate subscribers in these 26 countries in 2021 is over 14 million–a massive audience to provide this service to, especially considering that the price of this subscription has not increased since cloud gaming was added into the service. Subscribers to Microsoft’s Xbox Game Pass Ultimate are able to stream selected titles to mobile and PC devices through Xbox Cloud Gaming, with streaming to consoles expected in late 2021. Microsoft continues to broaden the reach of Xbox Cloud Gaming
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